Label Design, Packaging
ΕΡΩΤΙΚΟΣ (amorous, eng.) is a wine created for a younger audience and special events, such as wedding parties. To express this spirit, refresh the wine’s previous image and redesign the label while keeping its original name, we looked for inspiration at the symbols of lovers–hearts, piercing arrows, and engraved name initials. The name of the wine is presented in an unconventional typographic way and printed with metallic foil, with a different color for each wine type. The illustration of a pair of swans with a calligraphy brush balances on the label’s vertical axis. The light brings to the fore the pearlescent silhouette of the white swan thus creating an elegant impression.