Packaging, Naming, Illustration
Τhe design of the Artisti wine label is entirely a reference to art. The white embossed letter “A” at the front label is designed to simultaneously portray one of the main tools in painting, the easel. A red blot that flows on to the black surface of the canvas, with embossed traces of the brush, is a reference to the red color of the wine.
The name Artisti indicates that every creator have these special gifts that can transform even the most simple object to a unique piece of art.
The back label is designed to mimic the back side of the canvas and its wooden frame. Here, the choice of the typographic elements highlight the authenticity and the quality of the wine. All is printed in UPM paper with a linen texture.